Who We Are

Our DNA

Talent is an integral part of any Successful Team

S&E Sponsorship Group is captained by a team of immensely talented individuals, whose enthusiasm, drive, and wealth of experience continue to propel the success of our clients.

Learn more about S&E Sponsorship Group's management team.

Brian Cooper - President/CEO

With over 25 years of experience, Brian wields an astounding list of accomplishments in the sports and entertainment industry... Learn more.

Matthew Logue - Account Director

Matthew draws on his active work experience across a variety of functions and industries and his passion for sports and entertainment to provide insights and formulate branding strategies... Learn more.

Cori Woolley - Director of Events Division

The breadth of Cori's remarkable insights into sponsorship marketing coincides with over 20 years of sales and marketing experience... Learn more.

Brian Cooper | President / CEO
S&E Sponsorship Group Inc.

With over 25 years of experience, Brian wields an astounding list of accomplishments in the sports and entertainment industry.

  • VP Operations and Business Development at Maple Leaf Sports & Entertainment
    • Key member of executive team that created and launched the Raptors brand experience
  • Founder of the prominent broadcast and production company, Insight Sports Ltd.
  • President and COO of the Toronto Argonauts Football Club
    • Credited with reviving football in the Toronto marketplace during the 1990's
  • President of Hollis Communications
  • Creator of successful properties including:
    • The NHL Network
    • GOL TV
    • The World Fishing Network
    • Gold Rush 2002
    • Ultimate Gretzky
    • The Business of Sports
  • Current member of charitable/non-profit boards such as:
    • Hockey Canada Foundation
    • Wayne Gretzky Foundation
    • Canada Basketball

I was there when...

"...The Canadian Men's National team won their first Olympic hockey gold medal in over 50 years in Salt Lake City in 2002. I was fortunate enough to have the opportunity to celebrate this historic win with Wayne Gretzky and the rest of the team."

Matthew Logue | Account Director
S&E Sponsorship Group Inc.

Matthew draws on his active work experience across a variety of functions and industries and his passion for sports and entertainment to provide insights and formulate branding strategies.

  • Corporately engineered background and training with experience in Finance, Production, Sales and Marketing roles
  • Client and agency side marketing experience
  • International sales and business development experience as an exporter of multiple food products to Australia, China, Japan, Korea, and Russia
  • Significant experience with developing sponsorship strategies and activation programs in various industries, including; automotive, consumer electronics, financial services, and restaurant
  • Experienced in new product launches domestically and internationally
  • Holds an HBA from Richard Ivey School of Business at University of Western Ontario

I was there when...

"...the Montreal Alouettes stunned a capacity crowd of passionate Roughriders fans at McMahon Stadium with a last second field goal to win the 2009 Grey Cup."

Cori Woolley | Director of Events Division
S&E Sponsorship Group Inc.

Cori's deep insights into sponsorship and event marketing encompass over 20 years of diverse sales and marketing experience.

  • Successfully managed over 500 events. From creation and strategic planning to organization and implementation of a wide spectrum of events such as:
    • Alpine Ski World Cup events
    • Televised National music talent search
    • Golf tournaments, including the Wayne Gretzky Celebrity Golf Classic
    • Exclusive corporate functions
    • Grassroots community tours
  • World-class experience with Olympic Games and other elite International athletic events
    • World Series special events
    • Labatt 1991 Canada Cup Hockey Tournament
    • Alpine Ski World Cup events
  • Retained varied roles with Labatt Breweries of Canada in Sales and Marketing with a focus on managing sports properties including:
    • 1991 Labatt Canada Cup
    • Toronto Blue Jays (during the World Series winning years)
    • NFL
    • Motorsports
    • National Ski Team
  • Represented clients such as skier Steve Podborski, cyclist Steve Bauer, Hockey Hall of Famer Paul Coffey and musician/producer David Foster
  • Owner of a thriving sports marketing agency in Calgary, Alberta.

I was there when...

"...the FIS granted me the first and last opportunity for a "sponsor" to fore-run a World Cup Super-G ski race in Panorama, BC. I made it across the finish line intact, much to the relief of the medical helicopter crew on standby!"

Feel free to contact us to discuss our complete and cost-effective solutions.